Pew Pew Tactical
Director of Social Media ‧ Head of Content ‧ Head of Research
KPIs & ACHIEVEMENTS
Over 300 Videos Produced
+300,000 YouTube Subscribers
Over 500k combined followers gained organically
Demonstrated Repeat Cross-Platform Viral Content Production Capability
Pioneered successful blend of humor and accessible, informative content aimed at a lay audience
LONG-FORM CONTENT SAMPLES
BACKGROUND
During my tenure as the Director of Social Media at Pew Pew Tactical, I embarked on a mission to cut through the overtly politicized narrative dominating the online "2A" community.
With a focus on crafting witty, humorous, and informative videos, my aim was to reach everyday individuals interested in self-defense, especially during the tumultuous times of the COVID years and the civil unrest that followed. This work took on a deeply personal dimension as it became a valuable resource for friends and family, who traditionally showed little interest in self-defense, to equip themselves for potential worst-case scenarios.
I take great pride in my contributions, particularly because the firearms industry can be unwelcoming to those who deviate from the normative discourse.
By consciously crossing these lines, despite the backlash from a segment of our audience, I was able to create content that resonated with and empowered traditionally marginalized communities. In the face of adversity, the goal of making my loved ones feel safer and more informed was always at the forefront. My time at Pew Pew Tactical was more than a job; it was a meaningful journey in challenging the status quo and ensuring inclusivity in the sphere of self-defense education.
WRITTEN GEAR REVIEWS
BACKGROUND
My work didn’t stop at videos, however.
I meticulously crafted narratives that served a dual purpose: engaging video storytelling and in-depth written analysis. My work seamlessly dovetailed visual and textual mediums, catering to the platform's diverse content streams. In collaboration with the director of photography, we ensured that each piece was enhanced with high-quality images that exemplified the product's features and my hands-on experiences.
My reviews were grounded in practicality, offering balanced perspectives and avoiding hasty judgments, always mindful of the different needs and contexts of our varied audience.
SHORT-FORM CONTENT
BACKGROUND
In the evolving landscape of social media, I spearheaded a pivot towards short-form vertical video content, gauging its impact against our traditional longform approach.
This strategic shift led to a series of well-received pieces on historical firearms, particularly in the context of the then-emerging conflict in Ukraine. My approach leveraged my extensive knowledge of small arms, a strong research drive,
and a knack for making complex subjects accessible. Furthermore, I infused humor and a keen self-awareness into our content, playfully critiquing industry clichés without alienating any group, striking a balance between informative and engaging.