At Pew Pew Tactical, I led a shift in how digital-first audiences engage with self-defense and EDC content - developing a creative strategy that prioritized clarity, inclusivity, and platform-native storytelling.

As Social Media Director, I oversaw concepting, scripting, and full-stack video production, creating high-retention formats tailored to underserved viewers who often felt excluded from traditional defense media. Whether breaking down complex gear ecosystems or navigating cultural nuance, the goal was to lower the barrier to entry without dumbing things down.

Our content fused editorial polish with approachability - inviting a broader spectrum of viewers into the space, while still respecting its seriousness.