I'm John - a senior Social Strategist & Content Creator with a drive for capturing organic, narrative-driven media that connects, resonates, and performs.

I build social content grounded in narrative, shaped by instinct, and sharpened across a wide range of digital terrain.

My work lives at the intersection of outdoor culture, digital strategy, and everyday readiness. From translating complex gear into approachable narratives, to scaling community-first content for underrepresented audiences, I’ve helped brands show up with clarity, credibility, and purpose.

Whether advising UAP researchers on social strategy or producing field-forward content for outdoor and EDC-adjacent spaces, I bring a steady hand and a storyteller’s eye to every project.

I grew up in the shadow of the San Gabriel Mountains - a place that taught me to move with care, adapt quickly, and tread lightly.



That ethos runs through everything I make.

EXPERIENCE

CYCLICOSMS

JANUARY 2025 - NOW

Senior Consultant | Social Media Strategy 

SCIENTIFIC COALITION FOR UAP STUDIES

JULY 2023 - APRIL 2024

Advisor | Social Media & Communications Policy

PELICAN PRODUCTS

MARCH 2023 - SEPTEMBER 2024

Senior Specialist | Social Media, Influencer & UGC

PEW PEW TACTICAL

OCTOBER 2018 - JUNE 2022

Director | Social Media

MILSIM WEST

JANUARY 2014 - NOW

Consultant & Strategic Advisor | Social Media 

GI HOLDINGS

JULY 2016 - JUNE 2018

Manager | Digital Marketing

FEBRUARY 2014 - JULY 2016

Associate | Digital Marketing

ACHIEVEMENTS

🏆 YOUTUBE SILVER PLAY BUTTON

🏆 TRIGGERCON PUBLICATION OF THE YEAR

🏆 BEST MULTIPLATFORM CONTENT STRATEGY

🏆 BEST GUY