I'm John - a senior Social Strategist & Content Creator with a drive for capturing organic, narrative-driven media that connects, resonates, and performs.
I build social content grounded in narrative, shaped by instinct, and sharpened across a wide range of digital terrain.
My work lives at the intersection of outdoor culture, digital strategy, and everyday readiness. From translating complex gear into approachable narratives, to scaling community-first content for underrepresented audiences, I’ve helped brands show up with clarity, credibility, and purpose.
Whether advising UAP researchers on social strategy or producing field-forward content for outdoor and EDC-adjacent spaces, I bring a steady hand and a storyteller’s eye to every project.
I grew up in the shadow of the San Gabriel Mountains - a place that taught me to move with care, adapt quickly, and tread lightly.
That ethos runs through everything I make.
EXPERIENCE
CYCLICOSMS
JANUARY 2025 - NOW
Senior Consultant | Social Media Strategy
SCIENTIFIC COALITION FOR UAP STUDIES
JULY 2023 - APRIL 2024
Advisor | Social Media & Communications Policy
PELICAN PRODUCTS
MARCH 2023 - SEPTEMBER 2024
Senior Specialist | Social Media, Influencer & UGC
PEW PEW TACTICAL
OCTOBER 2018 - JUNE 2022
Director | Social Media
MILSIM WEST
JANUARY 2014 - NOW
Consultant & Strategic Advisor | Social Media
GI HOLDINGS
JULY 2016 - JUNE 2018
Manager | Digital Marketing
FEBRUARY 2014 - JULY 2016
Associate | Digital Marketing
ACHIEVEMENTS
🏆 YOUTUBE SILVER PLAY BUTTON
🏆 TRIGGERCON PUBLICATION OF THE YEAR
🏆 BEST MULTIPLATFORM CONTENT STRATEGY
🏆 BEST GUY