portfolio
Nightvision inc | 2025
A shortform visual essay designed to make the surreal, immersive experience of hiking under night vision feel accessible and awe-inspiring to a broader outdoor audience.
CONCEPT | CONTENT | BRAND COLLAB
rockgeist | 2025
A cinematic journey through a forgotten stretch of California highway, built in partnership with Rockgeist to showcase bombproof bikepacking gear in real-world conditions - blending atmospheric visual storytelling with practical product integration.
CONCEPT | CONTENT | BRAND COLLAB
pelican products | 2023-24
Refined Pelican’s brand presence through strategic content, unified voice, and cross-channel rollout - an impactful short tenure focused on cohesion and clarity.
BRAND | SOCIAL | SYSTEMS
Pew pew tactical | 2018-22
Produced approachable & friendly self-defense video content, helping demystify gear for underserved and entry-level audiences without sacrificing depth or purpose.
BRAND | SOCIAL | STRATEGY
k9 sportsack | 2025
A playful short-form brand collab built around the simple joy of showing your dog the world - capturing the delight of coastal cycling and curiosity through a pup’s-eye perspective, with seamless product placement that resonated deeply in its niche.
CONCEPT | CONTENT | BRAND COLLAB
scu | 2023-24
Led a full-scale social media rebrand for SCU, steering strategy and community management across skeptical and high-noise platforms like Reddit and X during a pivotal moment in public discourse.