under construction

ROCKGEIST x CYCLICOSMS COLLAB

2025

CONCEPT

CONTENT

COPYWRITING

PRODUCTION

STRATEGY

BRAND COLLAB

A RUGGED NARRATIVE RIDE THROUGH CALIFORNIA’S BACKCOUNTRY

This collaboration with Rockgeist was an experiment in mythic minimalism and high-mileage narrative - a self-shot, self-supported solo gravel ride through the desolate stretches of the Old Ridge Route in Southern California. Armed with only a bivy kit and an ultralight camera setup, I set out to create a cinematic shortform piece that felt less like traditional bike content and more like a transmission from the edge of the known map.

The story was as much about absence as presence - about the echoes left behind in landscapes that once carried the weight of early 20th-century progress. I wanted the ride to feel lonely, elemental, and vast, with Rockgeist’s framebags and custom gear serving not just as equipment, but as narrative scaffolding: tools for pushing deeper into the unrideable.

From script to shoot to post, I operated solo, leveraging long-lens landscape cinematography, motion-tracked title overlays, and a hybrid score to shape an atmosphere of endurance and estrangement. Every frame was intended to balance the functional beauty of ultralight gear with the poetic tension of open space.

The result resonated beyond its niche - drawing strong organic engagement and marking a creative turning point in how I approach story-driven brand content in the outdoor space.

by the numbers

under construction