From long-distance cycling routes to shortform video series, my work lives at the intersection of endurance, narrative design, and community. Years spent pushing into the outer edges of “Type 2 fun” - trail running, bikepacking, and thru-hiking - have shaped how I approach content: methodical, adaptive, and rooted in experience. Not spectacle for its own sake, but signal through the noise.

As a full-stack social strategist and content creator, I’ve launched digital ecosystems that span editorial, influencer, and brand verticals - but I’m most interested in where niche becomes necessary. Where obscure passions unlock shared language. Where weird is valuable.

My work spans both self-directed field projects and collaborations with established brands and organizations, operating at scales where narrative decisions materially shape audience trust, platform growth, and long-term cultural signal.

I see storytelling not just as performance, but as a form of mapping: through terrain, through memory, through systems that hold meaning.