At the Scientific Coalition for UAP Studies (SCU), I led a top-to-bottom social media and branding refresh to bring clarity and cohesion to a rapidly growing niche. The task: unify disparate visual elements, streamline communication tone, and modernize SCU’s online presence without losing its academic integrity.

In tandem with the rebrand, I overhauled community management across SCU’s digital platforms, developing best practices for moderation and public engagement in a space rife with speculation and pseudoscience. The goal was to foster constructive discourse and establish SCU as a calm, credible voice amid the noise — and to build a bridge between rigorous scientific inquiry and curious public audiences.