NIGHT VISION INC x CYCLICOSMS

2025

CONCEPT

CONTENT

COPYWRITING

PRODUCTION

STRATEGY

BRAND COLLAB

This collaboration with Night Vision Inc. was both a creative experiment and a strategic test. At its core, the project sought to explore whether high-ticket gear traditionally associated with the tactical and self defense spaces, could resonate with a broader, experience-driven outdoor audience.

Leveraging my background in that space, I aimed to create a piece of content that nodded to those aesthetics without carrying the the baggage they often evoke. Instead, the focus shifted toward the immersive and even meditative quality of moving through wilderness after dark - highlighting the way night vision can remove the harsh photonic barrier of a headlamp and offer something closer to seamless nocturnal awareness.

Additionally, this project represented the most refined utilization of my approach to “long-short” vertical content yet - attempting to probe The Algorithm™ for the Goldilocks Zone that leverages the likely boost for experimental content pushing past 60 seconds, without incurring the penalty often seen in longer-form content with lower average view durations.

The result was an atmospheric, narrative-forward exploration of nighttime adventure - designed to intrigue both the core NVI audience and a new wave of outdoor-minded consumers seeking deeper, more unusual ways to connect with the wild.