A playful, product-forward collaboration rooted in everyday adventure and genuine use. This project centered on humor, warmth, and relatability rather than spectacle — designed to feel lived-in, not staged.

On a personal level, it was driven by one of my core motivations as a creator: finding ways to let my dog, Lumi, experience things most dogs never do. Cycling has long been central to my life, and partnering with a brand that enables her to share that world — taking in the California coast from the comfort and security of a K9 Sportsack — felt like a natural intersection of product, place, and purpose.

The result was a lightweight, platform-native piece that prioritized tone alignment, authentic interaction, and clear product storytelling without losing a sense of fun.