MSG SPHERE

2023

BRAND STRATEGY

SOCIAL CONTENT

NARRATIVE TRANSLATION

IMMERSIVE CINEMA, TRANSLATED FOR DIGITAL SPACE

MSG Sphere is a purpose-built immersive venue designed around scale, spectacle, and cinematic presence. Its inaugural production, Postcard from Earth, required translating a radically different visual language into formats legible on conventional digital platforms.

My role focused on adapting large-format, high-resolution immersive media into platform-native social storytelling - preserving thematic intent and visual integrity while reshaping the work for global, mobile-first audiences.

This project sat at the intersection of cinema, architecture, and distribution - exploring how meaning shifts when monumental environments are compressed into everyday screens.

the value add